According to long-time real estate expert and attorney Robert Bruss, "the top reason a home doesn't sell" is very simple: "the asking price is too high."



Okay−but what exactly does "too high" mean? And why can't a buyer who likes your property go ahead and offer less than you're asking for it?

"Too high" means that the asking price simply can't be justified by the recent selling prices of comparable homes located nearby. Today's buyers are far more sophisticated than they were five or ten years ago. They know what homes like yours are selling for and, generally, they are prepared to offer a fair purchase price if they like your property.

However, if you are asking more than makes sense in the current market, most buyers won't think you're a serious seller and, further, will doubt that they can negotiate a fair purchase price with you. So they generally won't even want to look at your home. Obviously, if they don't even look at it, they're not going to make an offer on it.

Your real estate professional can provide all the data you need to check recent sales prices and the specs on the homes that sold. With that, and with the ability to see your home as objectively as possible, you can determine an asking price that will actually hasten its sale, rather than impeding it. For more information call Beth at 425-450-5208.